There are a few key unresolved issues in our sector and we are sitting on our hands waiting for action. The transformation of TVNZ into a proper public broadcaster is one. Then there’s the Screen Industry Worker Bill that will allow contractors to engage in collective bargaining. Another, the underwriting insurance needed to get the domestic film industry up again.

I know there is an election on, but we are still some ways away from the transformational change needed to get going properly, as well as grasp the opportunities on offer in the new world we are in.

In the UK, the new Director General of the BBC is moving rapidly to address the challenges there. Amongst them the COVID-19 pandemic, lack of diverse representation, political pressure, pay disparity, technological disruption, the emergence of competing news outlets, a battle to maintain relevance and the threat to the licence fee. A number of his changes will undoubtedly prove unpopular as he drives the organisation to be leaner and more commercial as well.

Yet here we sit still waiting for the Government to address the public broadcaster issue. It was December last year when Broadcasting Minister Kris Faafoi proposed merging TVNZ and RNZ. In January, he presented a revised plan and was asked for a business case due last month. Meanwhile, streamers have become the new global studios, YouTube has become the most popular source of video content in New Zealand, and TVNZ continues to lose money. The only wait that’s been blessedly terminated is what’s happening to TV3. The good news is Discovery’s acquisition of some of Mediaworks assets including the network—perhaps the first time in the channel’s history that it’s going to have real money in the bank to draw on.

Starting in 2018, the Film Industry Working Group toiled for months to unanimously come up with recommendations to help shape the Screen Industry Worker Bill. This extended process together with the time to draft the Bill, the Select Committee submissions and the interruptions caused by COVID mean we have to accept there will be no passage of the bill into law prior to the election. We are now faced with its fate hanging on the election result. Even after all the Select Committee submissions were predominantly in support of the Bill, National continue to oppose it. They will throw it out if they come into power. Accepting the rejection of the Hobbit Law they were responsible for putting in place would obviously be too much for them.

Perhaps the biggest stumbling block for the industry right now is the lack of commitment from our Government to underwriting the local film industry, replacing the insurance companies who won’t insure for COVID. In June, the Australian Government put in place an AUD$50 million fund to provide financial guarantees because insurance companies are not providing coverage for COVID-19. In July the British government launched an emergency £500M (US$646M) film and TV coronavirus production insurance fund. NZFC and SPADA have already made representations to Government to underwrite local production. Nearly two months later and we still haven’t heard an answer.

I know that the New Zealand screen sector has received monies to address the impact of COVID. We are all thankful for that. But this underwriting is necessary if any new New Zealand films are going to get made. Here’s hoping we don’t have to wait too much longer to find out.

 

Tui Ruwhiu
Executive Director

 

Last updated on 17 September 2020

Meet the powerful collaborators behind Disney’s Mulan: Director Niki Caro (MNZM) and Cinematographer Mandy Walker (ACS, ASC) at WIFT Virtual’s Excellence in Craft Episode 3


When:

Australia: 12.00pm – 1.00pm AEST, Saturday 12th September 2020
New Zealand: 2.00pm – 3.00pm NZST, Saturday 12th September 2020
Los Angeles: 7.00pm – 8.00pm PT, Friday 11th September 2020

How:

To attend this event registration is required. Free for DEGNZ and WIFT NZ members and by donation for non-members. Register with Eventbrite HERE

WIFT Australia is proud to present these two outstanding filmmakers in conversation online to share their unique insight into the creative process of Disney’s live-action production Mulan.

Mulan was shot in New Zealand and China in 2018. The dynamic on-set team, director Niki Caro (MNZM) and cinematographer Mandy Walker (ACS, ASC) came together for this historic project.

This event is also notable as WIFT Australia’s first major collaboration with WIFT NZ.

“WIFT Virtual is honoured to offer members and a global audience the opportunity to listen and learn from these two talented women. Mulan is a landmark for gender representation on set. We hope Disney’s lead inspires other production companies to hire more female teams” says Katrina Irawati Graham, Chair of WIFT Australia.

In this intimate conversation Caro and Walker will also share personal success stories and tips on maintaining creative drive during the COVID-19 lockdown. An opportunity will be provided for the audience to post questions for the Q&A segment.

Disney’s Mulan begins streaming September 4, exclusively available to Disney+ subscribers with Premier Access. Additional fee required.

WIFT Virtual’s Excellence in Craft Episode 3 will be held online Saturday 12th September at 12-1pm AEST/Friday 11th September at 7-8pm PST

About the Speakers

Niki Caro’s (Director) first feature, “Memory & Desire” (1997), was in the lineup at the Cannes Film Festival and won a Special Jury Prize at the New Zealand Film Awards. Her second feature film, “Whale Rider,” won 27 international awards, at prestigious international film festivals such as Toronto, Sundance, Rotterdam, San Francisco, Seattle and Maui. The film earned an Academy Award® nomination for Keisha Castle-Hughes.

Caro then directed “North Country,” starring Charlize Theron, Frances McDormand, Sissy Spacek and Woody Harrelson. Theron and McDormand were nominated for best actress and best supporting actress respectively at the 2005 Academy Awards®, Golden Globe® Awards, BAFTAs, Satellite Awards and Screen Actors Guild Awards®. Caro’s more recent feature-length films include “A Heavenly Vintage,” “McFarland, USA,” “The Zookeeper’s Wife.”

Mandy Walker (Cinematographer) has shot 18 feature films, including “The Mountain Between Us” (2017), “Hidden Figures” (2016), “Truth” (2015), “Tracks” (2013), “Australia” (2007) and “Shattered Glass” (2003), along with many commercials. She has been the recipient of many cinematography awards over the years.

Walker is also on the board of governors of the Academy of Motion Picture Arts and Sciences and is on the board of American Society of Cinematographers; an accredited member and Hall of Fame honoree of the Australian Cinematographers Society; an executive member of Women in Film; and a board member of the NEB of the IATSE Local 600.

Pearl Tan (moderator) is currently the Senior Lecturer in Directing at the Australian Film Television and Radio School (AFTRS) overseeing the Directing stream in the undergraduate program.

She was Co-Founder and Co-Chair of the Equity Diversity Committee within the Media Entertainment and Arts Alliance (MEAA) and held positions on the MEAA Board and the National Performers Committee (NPC) for Actors Equity. She has been in the AFTRS Council, on the Screen Australia Gender Matters Taskforce, and was NSW Chapter Head for the Australian Directors Guild (ADG). Currently, she sits on the board of Critical Stages Touring and the ADG. She was also named a Woman of Influence by the Australian Financial Review and Westpac in 2016.

About WIFT Virtual

WIFT Virtual is a series of online events in 2020 produced by Yolandi Franken of WIFT NSW (WIFT Virtual Chair). WIFT QLD committee Events Manager Karolina Berkell-Kirk is the producer of the limited series Excellence in Craft.

This episode is sponsored by Screen Queensland, WIFT NZ, The Directors & Editors Guild of New Zealand, Disney’s Mulan and is supported by the Australian Directors Guild.

About WIFT NZ

WIFT NZ is the largest pan-industry professional organisation in the Aotearoa New Zealand screen sector. A number of its members worked on Mulan and we celebrate Disney’s recognition of director Niki Caro, female talent, and commitment to diversity with this exciting eagerly-awaited film.

Screening links for media only, available upon request.

About Mulan

Acclaimed filmmaker Niki Caro brings the epic tale of China’s legendary warrior to life in Disney’s “Mulan,” in which a fearless young woman risks everything out of love for her family and her country to become one of the greatest warriors China has ever known. When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner-strength and embrace her true potential. It is an epic journey that will transform her into an honored warrior and earn her the respect of a grateful nation…and a proud father.

“Mulan” features a celebrated international cast that includes: Yifei Liu as Mulan; Donnie Yen as Commander Tung; Tzi Ma as Zhou, Jason Scott Lee as Böri Khan; Yoson An as Honghui; Ron Yuan as Sergeant Qiang; with Gong Li as Xianniang and Jet Li as the Emperor. The film is directed by Niki Caro from a screenplay by Rick Jaffa & Amanda Silver and Lauren Hynek & Elizabeth Martin, suggested by the narrative poem “The Ballad of Mulan.” The producers are Chris Bender, Jake Weiner and Jason Reed, with Bill Kong, Barrie M. Osborne, Tim Coddington and Mario Iscovich serving as executive producers.

Last updated on 10 September 2020

2020 is a watershed year in time for the screen industry because of COVID and the Level 4 lockdown we endured.

New Zealand On Air’s latest ‘Where Are The Audiences’ research was conducted during May and June, when we had come out of Level 4 and were in Levels 2 and 1.

Although potentially skewed because of COVID and possibly having an irreversible effect when it comes to content viewership that’s too early to truly gauge, the results make interesting reading, and potentially signal the writing is on the wall for free-to-air TV2 with its target audience of 18 – 49-year-olds.

Two’s popularity with all New Zealanders 15+ showed a continued decline from 27% in 2014 to 14% in 2020. More telling is that from 2018 when the survey was last conducted to now, The channel’s popularity declined by 7%, its biggest drop for the two-year periods across which the surveys have been conducted since 2014.

The research indicates that 2020 is the crossover point between traditional media and digital media for attracting the biggest daily audiences of New Zealanders overall with YouTube video now the most popular site, station or channel. But for 15 – 39-year-olds, a large part of Two’s audience, that crossover point occurred in 2018 or earlier.

Exacerbating the problem for Two is the increased adoption of digital media by those aged 40 – 59, containing the remaining chunk of the channel’s audience. This 40 – 59 age group is moving away from free-to-air TV and towards SVOD, OnDemand, and other digital options.

2020 would seem to be the cross over point for the 40 – 59 year-old shift from traditional to digital media.

On the bright side for TVNZ, OnDemand popularity is increasing, rising from 7% in 2014 to 21% in 2020.

Coincidentally, the percentage increase in popularity of OnDemand is essentially the same as the decrease in popularity of TV2 at 6 – 7%.

The younger demographics are digital natives or early digital adopters and as time passes the older age groups are utilising digital more on more. While free-to-air viewing remains stable, you’ve got to wonder how much more of a decline Two can take with its core demographic before it becomes unsustainable for TVNZ, who are contributing to Two’s audience cannibalisation with TVNZ OnDemand.

We’ll likely know come the next survey results in 2022.

 

Tui Ruwhiu
Executive Director

Last updated on 2 September 2020

ScreenSafe banner

Important information: Here are the links to the updated ScreenSafe COVID 19 Health and Safety Protocols including the updated information on the Alert Levels 2 and 3. All updates are highlighted in yellow on these documents.

All productions need to ensure they are operating to the ScreenSafe Health and Safety Standard and Protocols as they relate to your region and alert level.

To help with the individual production departments the Departmental Roles have been updated to include the alert levels 2 and 3.

It is now mandatory for any business or service to display the QR code for the tracing app at all entry points. Download your posters here.

Download updated important information for Level 3 here.

Thank you to ScreenSafe / SIGANZ for this information.

Last updated on 20 August 2020

I’ve had occasion to review the New Zealand Film Commission Act, more so recently. To understand the New Zealand Film Commission’s (NZFC) role, it’s really the source document to read. And from it, we can then see how they interpret it.

Taking a look at it here, the first thing you will notice is that there are more clauses that are repealed than there are clauses that comprise it. In comparison to the Broadcasting Act that governs New Zealand On Air, the NZFC gets off awfully lightly.

From a New Zealand screen creative’s perspective, in my view, there are only three areas that are of real relevance in the NZFC Act.

The first is in Section 2, Interpretation; the meaning of the word ‘film’:

film includes a photographic film, or a recording on magnetic tape or on any other material, from which a series of images, with or without associated sounds, may be produced

You can see that this interpretation applies, but is not limited to the meaning of film as we in the screen industry use it. In fact, it’s more akin to the interpretation of ‘film’ in the NZ Copyright Act:

film means a recording on any medium from which a moving image may by any means be produced

In other words, ‘film’ in the NZFC Act actually can be interpreted to mean audio-visual content.

The second pertinent part is, I believe, (1A) in Section 17, Functions of Commission:

to encourage and also to participate and assist in the making, promotion, distribution, and exhibition of films

The key word for me here is ‘exhibition’, but more appropriately the active verb ‘to exhibit’:

exhibit – to show something publicly

exhibition – an event at which objects such as paintings are shown to the public, a situation in which someone shows a particular skill or quality to the public, or the act of showing these things

We all think exhibition means theatrical exhibition in film, but the Cambridge Dictionary definition, which I think can be applied here, just means showing to the public. Again, how this is applied is open to interpretation.

The final area of real interest is Section 18, Content Of Films. There are a significant number of stipulations for this, but they essentially tell us that the film should have significant New Zealand content, and be made by New Zealanders in New Zealand, unless it’s an official co-production, which confers New Zealand status on the film.

That’s pretty much it. So, what does it all mean?

Well it pretty much means that the NZFC role is very open to interpretation. And the New Zealand Film Commission’s guidelines for everything it does are their interpretation as they see it, guided by the Ministry of Culture and Heritage, who they report directly to, although the Ministry of Business, Innovation and Employment (MBIE) has oversight for the International NZ Screen Production Grant and makes a contribution to international promotion of the NZ screen industry; both elements of economic development.

More than anything else, MCH want films to be seen by audiences—NZ first and then the world. Theatrical release is generally considered the most important way of delivering an audience. Watching a film on the big screen with other people delivers the cinematic experience that is meant to separate ‘film’ from TV.

Theatrical exhibition also delivers box office, which is an indicator of the commercial success—or not—of a film. Commercial success can provide funds for future investment into films. In reality, we all know that nine out of ten NZ films fail to deliver real Return On Investment (ROI), so whatever revenues come in are really only reducing the size of the loss of investment. But nowhere in the Film Commission Act does it say that films have to return investment. The International NZ Screen Production Grant overseen by MBIE is the only film-related investment where ROI is expected.

Let’s take a closer look at the interpretation of ‘film’.

Obviously, NZFC has gone for the wriggle room in the Act to take on premium TV drama as well as film: both audiovisual content. It’s clearly strayed into the domain of NZ On Air here, but by targeting internationally-focused NZ drama content, it’s not stepping on NZ On Air’s toes, which are firmly anchored in domestic terra filma.

How about the guidelines for NZ Content?

The Act is very prescriptive and NZFC adheres to them for local films. Official co-productions, though, allow for interpretation. More than one NZ film with a completely American setting has passed as New Zealand content, Slow West being a good example as a NZ – UK co-production.

What about exhibition?

The film commish has theatrical exhibition as a key requirement. And exhibition, for me, is where my main interest lies, because it’s at the heart of NZFC investment. In fact, like the meaning of ‘film’, it could be broadly interpreted but it’s not at this point, although COVID has thrown a spanner in the works with cinemas shut down during lockdown, and now suffering under renewed COVID outbreak. NZFC has made some temporary changes to adjust for this.

We can take traditional theatrical exhibition as a given for now, although COVID is certainly trying to push it into oblivion. But I think we could be looking at other interpretations as well.

A true public broadcaster in TVNZ could become a channel for exhibition of all New Zealand films. TVNZ OnDemand is an Advertising Video On Demand (AVOD) service. They may not get to be the first window for screening, but they could certainly be made to carry all NZFC-funded New Zealand films that wanted to sit there, with TVNZ making an in-kind contribution for promotion—trailer/promo and airtime—in return for getting the film for free. A Boosted campaign could generate funds for the filmmakers to use on marketing and promotion. Viewing statistics could be shared with NZFC so that they could gauge the film’s and the platform’s ability to deliver.

Of course, there’s no ROI here for NZFC, but does that really matter? Not if they fund these films 100% so there was no need to seek private investment. A budget cap for films of this type could make it feasible. This approach is probably suited to films that struggle to find commercial partners in distributors and sales agents or those who don’t want to go down the traditional path to market. But this doesn’t mean they don’t have an audience. It could well be niche, and there’s nothing wrong with that. OnDemand would find out.

Another approach to exhibition could be Transactional Video on Demand (TVOD). The New Zealand International Film Festival could provide its Online platform for NZ film TVOD, as it did for delivering films in the 2020 festival. This would essentially offer the same revenue generating experience as cinemas. The added advantages would be that NZIFF could clip the ticket, while distributors could be removed from the picture, increasing revenue flow back to the NZFC, investors and filmmakers.

Filmmakers who chose this path as their primary distribution channel should be able to access the NZFC Distribution and Marketing Fund to drive audiences to their film, with NZIFF opening its considerable database to them and providing additional marketing and promotion as theatres now do. Again, viewing statistics and other data could be made available so that marketing plans are adjusted and audience size and revenues determined.

A spin on the TVOD approach would be NZIFF Online becomes the Premium Video On Demand (PVOD) channel, in a Day and Date with New Zealand theatrical exhibition. Online revenue would likely have to be shared with the theatres, and a distributor would also be involved to get the film into cinemas (self-distribution an option, though), adding to the layers of revenue extraction on the way back to NZFC, investors and the filmmakers.

This approach is a revenue generating one and would likely have a sales agent already attached so international sales could help deliver an ROI. With NZ films struggling at the NZ Box Office, this I feel is a viable alternative to getting NZ audiences to watch NZ films. After the film has done it’s run using this approach, it could be put on TVNZ OnDemand so that it had an ongoing opportunity to get additional viewing.

What about the promotion of NZ culture you might well ask?

Well that doesn’t seem to be in the NZFC Act. It’s obviously a concern of MCH, though, and Section 18, Content of Films could be seen to cover it. But does significant New Zealand content equal New Zealand culture?

You’d hope so.

 

Tui Ruwhiu
Executive Director

Last updated on 21 August 2020