The New Zealand International Film Festival kicked off last night with the screening of Big Girls Don’t Cry, directed by Paloma Schneiderman. A very accomplished and cinematic execution by a first-time feature filmmaker.
The programme has expanded from last year’s, with more than 130 films showing in Auckland. Prior to COVID, the number of films screening was over 200, which helps to illustrate how tough it has been for NZIFF to get back on its feet. COVID impacted the Melbourne International Film Festival just as severely.
With the changing viewer habits of audiences, along with the incredible growth of streamers and other online content channels like YouTube, it’s still proving hard to get people back into cinemas to pre-COVID levels.
The incredible success of Christopher Nolan’s The Odyssey, which has taken close to US$700 million worldwide in just two weeks, seems to fly in the face of naysayers about the health of cinema. But it is Christopher Nolan, it is an event film shot on IMAX, and it has a swirling mass of controversy around it that clearly helps its marketing, together with the US$150 million or so that Universal has spent pushing it.
A more interesting perspective is given by Olivia Wilde’s The Invite; a ‘small’ film adapted from a play. While the budget is not known, it sold to A24 at Sundance in a bidding war for US$12 million for domestic (US) rights. A guess would put it in the US$10 – 20 million budget range. The Invite is a month into its theatrical release and has made US$32 million so far. Some reviewers have said that it’s the kind of Hollywood indie drama that wasn’t getting made anymore, so it’s proving surprising.
A look at NZ’s box office gross (US$) from the year prior to COVID adds additional insight:
| Total Gross | %± LY | Releases | Average | #1 Release | |
| 2026 | $55,746,577 | – | 706 | $78,961 | Michael |
| 2025 | $88,342,903 | +0.6% | 1,341 | $65,878 | A Minecraft Movie |
| 2024 | $87,784,785 | -10.4% | 1,038 | $84,571 | Inside Out 2 |
| 2023 | $98,011,323 | +9.8% | 852 | $115,036 | Barbie |
| 2022 | $89,227,396 | +37.5% | 737 | $121,068 | Avatar: The Way of Water |
| 2021 | $64,881,995 | +0.4% | 737 | $88,035 | F9: The Fast Saga |
| 2020 | $64,630,524 | -47.6% | 750 | $86,174 | The Hobbit: An Unexpected Journey |
| 2019 | $123,284,717 | +6.7% | 656 | $187,934 | Avengers: Endgame |
You could hazard a guess that 2026 will top 2025’s take, but it’s still a long way off 2019’s number. The No. 1 release for each year, though, tells you how important it is for Hollywood blockbusters to get it right, even if more films like The Invite get made. There is concern, however, that the Hollywood takeover by tech giants is going to negatively impact theatrical.
The tech firms, who for the most part see some value in theatrical, are much more interested in generating subscribers and revenue from their digital platforms. It’s pretty much accepted, therefore, that theatrical will continue to contract, but at what pace is uncertain.
In New Zealand, theatrical still has an important part to play for Kiwi filmmakers—it’s difficult to get NZFC funding without a commitment to theatrical distribution. The up to $500k grant and willingness to experiment around the $1 million mark provides wriggle room. But once you are over a million, it’s theatrical upfront or nothing for now. And that’s all there is as far as Christopher Nolan is concerned.
Nolan is renowned for refusing to work with streamers, saying that movies belong on the big screen. Thankfully for him, he has the talent and the ability to ensure that his movies show there. But not everybody is as fortunate.
NZIFF and other festivals provide a welcome opportunity for New Zealand and other independent filmmakers to get their films seen on big screens in front of an audience.
Long may they continue.
Tui Ruwhiu
Executive Director
Last updated on 30 July 2026



Todd Karehana is a Māori and Queer writer-director. Since completing his MA in Screen Production at the University of Auckland in 2017, he has taken on leading roles as a writer, story consultant, storyliner, and script editor across series and features including Ahikāroa, The Exceptional Squad, We Are Still Here, and Ture. Between 2020 and 2023, Todd served as co-creator on two scripted series: Ngā Hau E Whā, an LGBTQA+ high-school drama that received NZ On Air development funding, and The River, a supernatural audio drama that won Best Experimental Audio at the 2023 imagineNATIVE Film + Media Arts Festival.
Ahmed Osman
Prisca Bouchet and Nick Mayow are award-winning filmmakers based in Tāmaki Makaurau Auckland. Their short documentaries have screened at major film festivals including: Hot Docs, Dok Leipzig and DOC NYC. Lion Rock, their first narrative short film, had its premiere in the Orizzonti International Short Films Competition of the 2025 Venice International Film Festival.
Victoria Boult (Ngāi Tahu) is an indigenous 28-year-old writer and director. She is best known for her debut television series n00b (Netflix, Canal+), which she wrote and co-directed. n00b was selected for Berlinale and Canneseries. Victoria has written for series Happiness (HBO Max), A Remarkable Place to Die (ZDF, NINE), and Ahikāroa (Whakaata Māori). She also directed Episode 4 of A Remarkable Place to Die S2. Victoria’s debut short film Invisible Dragons won Best Indigenous Short at the 2025 Bend Film Festival and was selected for the Hawai’i and Santa Barbara International Film Festivals and the Netherlands Film Festival.
Mīria George (Te Arawa, Ngāti Awa, Enuamanu, Tumutevarovaro) is a poet, writer, director, and producer of theatre and film. The feature film VAI premiered at Berlinale in 2019, marking Mīria’s debut as a writer and director of film. The award-winning short film Fire in the Water, Fire in the Sky (2021) screened internationally. Her most recent short film, Open Looks (2025), screened in Aotearoa New Zealand, Australia and the United States. An award-winning theatremaker, Mīria’s work has toured Aotearoa New Zealand, Australia, Hawai’i, Canada and the United Kingdom. Miria is currently in development with two feature films.
Pon Torthienchai is a writer/director whose work explores identity, ambition, and belonging through a distinctly Thai-Kiwi lens. Working across narrative and documentary, he crafts character-driven stories that move between the everyday and the visceral world of martial arts. His credits include Brother (2020), Majesty (2021), Pincher (2013), and Rice Run (2025). He is currently in post-production on the documentary Bamboo on the Borderlines (2026), and developing his short film Shin & Bone through New Zealand’s He Kauahi Catalyst programme.

